BA (Hons) Graphic & UX Design

Major Project - Dreamscape

This project aims to change people’s perspective on dreaming; celebrate the importance of our dreams; and connect people over this common denominator shared between all humans. The core message is to empower every person to embrace their dreams as a creative tool to get to know themselves. The target audience is directed towards young people (mid teens-30). The voice of the project is friendly, fun and imaginative. Dreamscape comes in the form of an AR exhibition where people can experience being in a dream. They can buy a ‘Dreamdeck’ to remember the experience. If they scan the card using the Dreamscape app, the image on the card comes to life, allowing them to experience the exhibition from home! On the app they can get to know their dream patterns and unravel the mysterious meanings behind their dreams. They can also learn about dreaming or make a new friend through their shared common denominator - dreams.

View project process

Showcasing logo animation. The dreamscape logo is a shape that doesn’t make sense. Being in a dream, everything is a bit skewed and appears like it makes sense but with a closer look or when you wake up to reality, you realise it doesn't make sense like you thought in the dream. That’s what this logo represents.

Dreamdeck showcasing the front and back of the card. User scans the back of the card to achieve the AR experience of that card
This image displays the remaining 4 cards of the Dreamdeck
This image demonstrates how if you scan the back of the card, it comes to life through AR
This image displays the packaging of the Dreamdeck. The deck slips out the side of the pop out card

This video displays the app functionality of adding a dream and collecting a dream symbol.

This video displays the app functionality of the dream analysis section, learning section and lastly the community section of the app.

This image displays the icon set used throughout Dreamscape
This image displays the dreamscape exhibition. User scans the poster and buys the tickets. When entering they download the dreamscape app. They use the AR scanner on the app to scan the artworks

This video displays a social media campaign to promote the dreamscape app.

ISTD - Opening our doors of perception

The goal of the book is to take the reader through the highs and lows of the original content and the reactions to it, much like the highs and lows of a mescaline trip. The acid tablets are inserted at the beginning with one missing - indicating this is the start of the reader’s journey or ‘trip’. The missing acid tab appears on a random page in one of the ‘high’ chapters in the book. The contents page is interpreted as the highs and lows of the trip, reflecting the themes within the content. My intention was to interpret the narrative and visualise it and the emotion, and engage the audience on multiple levels to make a serious topic interesting to a younger target audience. Sometimes the typographic interpretation represents being on the high of the trip on mescaline, experimenting and bending the rules when within the high chapters. On the lows of the trip, the chapters are a lot more structured and serious. In honour of Aldous Huxley’s book ‘Doors of Perception’, this book aims to change future generations perceptions of LSD and contribute to removing the taboo surrounding the use of psychedelics in some medical circumstances.

Someone holding the book, showcasing the front cover and it’s size in comparison to someone’s hands
Image shows the cover and the contents page alongside each other. The contents page used a graph to indicate to the reader where in the book is at the high of the acid trip and where is at the low of the acid trip
This image highlights the pattern used in the paste down of the book. The fractuals are seen elsewhere in the footer. Fractuals are patterns only seen by the naked eye when high on psychedelics
This image shows where the acid tabs are inserted and their size
This spread showcases where the missing acid tab was placed in the book. It’s used on this page as the reader is now at the height of their trip on acid from when they started the book
A page showcasing the bright red background which is used seldom throughout the book. The red is supposed to shock the reader and give the effect of being high on their trip
This spread showcases the height of 'trippyness' in the book with the word ‘open our mind’ repeated as if it’s being chanted over and over to the reader. This can make the reader feel that they too are using psychedelics and are on the journey with Huxley
Full faced image of ‘Not Self’ spread from book. The letter’s are used as the heads of different people to indicate how the ‘Not Self’ is not apart of him. He is watching it as an outsider

Entire book in a gif