This project aims to change people’s perspective on dreaming; celebrate the importance of our dreams; and connect people over this common denominator shared between all humans. The core message is to empower every person to embrace their dreams as a creative tool to get to know themselves. The target audience is directed towards young people (mid teens-30). The voice of the project is friendly, fun and imaginative. Dreamscape comes in the form of an AR exhibition where people can experience being in a dream. They can buy a ‘Dreamdeck’ to remember the experience. If they scan the card using the Dreamscape app, the image on the card comes to life, allowing them to experience the exhibition from home! On the app they can get to know their dream patterns and unravel the mysterious meanings behind their dreams. They can also learn about dreaming or make a new friend through their shared common denominator - dreams.View project process
Showcasing logo animation. The dreamscape logo is a shape that doesn’t make sense. Being in a dream, everything is a bit skewed and appears like it makes sense but with a closer look or when you wake up to reality, you realise it doesn't make sense like you thought in the dream. That’s what this logo represents.
This video displays the app functionality of adding a dream and collecting a dream symbol.
This video displays the app functionality of the dream analysis section, learning section and lastly the community section of the app.
This video displays a social media campaign to promote the dreamscape app.
The goal of the book is to take the reader through the highs and lows of the original content and the reactions to it, much like the highs and lows of a mescaline trip. The acid tablets are inserted at the beginning with one missing - indicating this is the start of the reader’s journey or ‘trip’. The missing acid tab appears on a random page in one of the ‘high’ chapters in the book. The contents page is interpreted as the highs and lows of the trip, reflecting the themes within the content. My intention was to interpret the narrative and visualise it and the emotion, and engage the audience on multiple levels to make a serious topic interesting to a younger target audience. Sometimes the typographic interpretation represents being on the high of the trip on mescaline, experimenting and bending the rules when within the high chapters. On the lows of the trip, the chapters are a lot more structured and serious. In honour of Aldous Huxley’s book ‘Doors of Perception’, this book aims to change future generations perceptions of LSD and contribute to removing the taboo surrounding the use of psychedelics in some medical circumstances.
Entire book in a gif