BA (Hons) Fashion Design with Promotion

Emer McLaughlin

Emer McLaughlin

Year of The Rabbit

This collection is based on the philosophy of the year of the rabbit, which in Chinese tradition signifies vitality, rebirth and peace. Inspired by the enchanting tale of the rabbit, this collection will read as a love letter to youth, while confronting the harsh realities of coming of age in the modern world. By beginning with the theme of ‘Change”, my research led me to develop a kind of social commentary, examining issues that face my generation: such as climate change, humanitarian crises and mental health. As a symbol of vitality and rebirth, the motif of the rabbit serves as a metaphor for my worldview as a young designer on the threshold of an uncertain future, afraid yet cautiously hopeful. This collection is about celebrating youth, confronting fears and sharing refuge from the anxieties of modern existence.

Year of The Rabbit, Look 1: This look is inspired by sportswear and youth culture; the oversized varsity style jacket takes inspiration from American football jerseys, with the exaggerated shoulder pads, rounded chest panels and front zipper nodding to the preppy, collegiate aesthetic. The pigment print emblazoned on the back mimics that of a team mascot, in team colours. The three-tone ribbon feature on the front symbolizes a sense of victory in the wearer’s endeavors and references an ironic take on ‘old-money’ sartorialism.The trousers are inspired by the crossover between youth culture and sportswear; moving in to streetwear territory, with aero-dynamically inspired cut-outs and French seam details, allowing the wearer total mobility and ease,but adding a hint of that streetwear drama with elongated hemlines and flared fit. The sleeveless top of this look is made from handmade textiles, using recycled ribbons and tapes to weave the bodice section; the shoulders are sharpened and elevated, emphasizing strength and physical prowess and the trailing ribbons hang from the woven section to compliment the angular proportions of the look.  All denim elements of this look were made using second hand/recycled materials, locally sourced from charity shops,deadstock warehouses, and family & friends.