BA (Hons) Graphic & UX Design

Go Trekkers

Technology has benefited our lives in ways that we now take for granted. The downside is that as we are more connected than ever, and closer to loved ones from afar, but we are also far from those close to us in our immediate vicinity. With this we have become ‘disconnected’ as move into an ever-increasing digitised society. The aim of the campaign is to raise awareness and understanding of how out of balance we all can become through our dependency on technology, for both parents and kids. It is becoming more apparent that parents should be given support, and the tools to empower them to create a balance so that both parents and their kids can reconnect away from technology. My target audience of young parents with kid(s) can be difficult to pin down and gain their attention. An illustrative approach that would appeal to all parents and kids without looking childish was needed. My campaign and brand is open, honest and direct in the use of language–with humour being key to drawing both parents and kids in.

View Go Trekkers App Prototype
Chaz the chicken drawing the audience with humour to pique their interest.
Barry the bear’s call to action target audience on a public walkway. The scale of the bear's eyes stop people, encourages them to read the out of home advert, and leaves them curious to investigate further into the GoTrekkers app and brand.
A series of out of home adverts on an Adshel pedestrian footpath. The series of ads uses Chaz the chicken to draw the viewer in with humour, then leads to a fun fact, and finally a call to action.
A series of out of home adverts on an Adshel pedestrian footpath. The series of ads uses Bazza the bear and Chaz the chicken to draw the viewer in with humour, then leads to a fun fact, and finally a call to action.
Humour and a call to action from Orla the owl.
The GoTrekkers app and graphic language highlighted through the onboarding process.
Call to action from Bazza leading up to the launch of the Random Acts of Wildness week.  
Acts of wildness campaign daily activities offers a glimpse of what the GoTrekkers app has to offer.
Gif of Bazza the bears teaser for the GoTrekkers brand.
Branded apparel for kids. Orla the owl and Chaz the chicken along with Micha the leader of the GoTrekkers brand.
Vehicle decal with Orla the owl and the strapline: Owl be seeing you, andthe hashtag for the brands social media presence #outdoorsisgood.
Water bottles with Bazza the bear, Micha and other components of the brands graphic language.

Digi Doc Tele Health System

In the last decade, health and technology have come a long way in how we treat and diagnose illness and disease for all of society. However, there is still some disparity in terms of how demographics could impact your access to quality, seamless healthcare when needed. The aim of my project is to help design a system that will provide seamless and cost-effective access to quality health services for underserved communities. I identified a small village called Plumbridge who have ranked number one in Northern Ireland in being the most deprived rural area for gaining access to seamless quality healthcare. To help me gain insights I conducted primary research with a resident and a community worker. The insight gained from these interviews lead me to propose and develop an end-to-end system with a stand-alone screen. The system is aimed at the older generation who are house bound or have little or no access to transport. The Digi Doc system will be secured by block chain technology to help put the user and professional at ease. With the current pandemic the need for secure end-to-end system for healthcare has become more urgent as telehealth could treat minor ailments and ease the pressure on the healthcare system.

View Digi Doc app prototype
Digi Doc information image showing the screen, the app and the benefits of what the system can bring.
The Digi Doc app.
A series of screens showing how to sign up to Digi Doc.
A series of screens showing the home menu andsome features of the Digi Doc app.
How the Digi Doc system works, and a user journey diagram.
The social and environmental impact of the Digi Doc system.