ATU Donegal

Sí - end FGM campaign

Female Genital Mutilation [FGM] is a practice in which the female genitals are deliberately cut, injured of change. There is no medical reasoning for the practice of FGM. There are many risks of having FGM preformed to a girl such as death, bleeding, cysts, problems peeing, difficulty having sex and many more. Globally 3 million girls have undergone or are at risk of FGM each year, an estimate of 5790 girls have undergone FGM in Ireland and an estimate of 1632 girls are at risk of FGM in Ireland. The aim of this campaign is to raise awareness about FGM in Ireland. The younger generation in Ireland are oblivious to the practice of FGM, the goal is to raise awareness of FGM for the younger generation in Ireland and in turn a secondary audience of parents and everyone else should be informed on what they can do to help.

View Sí website prototype Sí Instagram prototype

Knife + Illustration – Many girls are at risk to Female Genital Mutilation every year. It is a procedure with many consequences including death, cysts, constant pain, and more. In Ireland over 1000 girls are at risk of the practice and many have already gone through the traumatic experience. The knife illustrates the tools used for the practice, the spotlight represents the light been shone on the situation and the line illustration shows the blood from the cutting.

Hand Illustration – The hand illustrations used throughout the project represent resolution of the practice of FGM in Ireland and the hope that coming together can put an end to FGM.

Tote Bag - Merchandise is a part of the advertising campaign to increase awareness of the practice.

Globe Illustration – this illustrates that the world and what happens in it is in our hands, and by acting we can help not only in Ireland but eventually around the world.

Eye+ Illustration – In this image the eye represents the public opening their eyes to the horrible practice of FGM, with the illustration of the tear drop showing fear for the girls who are at risk as well as pain.

Síis the Irish word for her – the use of the Irish language in this campaign brings the cause back home emphasising that FGM is still practiced in Ireland although many believe that it only happens in developing countries.

Sí website run-through

My Sustainable Farm

My Sustainable Farm is an app to help Irish farmers become more sustainable on their farms for the long time by tracking emissions and rewarding farmers for executing sustainable actions. The app allows farmers to connect devices on the farm such as soil sensors and black boxes to their mobile or tablet device via Bluetooth to take reading on the current stats on the farm in terms of how sustainable the farm is. After growing up on a small farm in Donegal I discovered the challenges faced by farmers on becoming more sustainable. After many discussions at home and with other local farmers I found that the main barrier to becoming more sustainable was the way in which farmers are targeted financially to become more eco-friendly. The app allows the farmers to be rewarded for becoming more sustainable and implementing new farming methods on the farm to better the environment.

View app prototype View My Sustainable Farm app runthrough

BA (Hons) Graphic & UX Design

Mary Doherty

Sí - end FGM campaign

My Sustainable Farm